If the Republic of Ireland women’s team played their crucial 2023 World Cup qualifier at home to Finland at the Aviva Stadium this September, I have no doubt it would completely sell out.
With Carles Puyol and Xavi in attendance at the Camp Nou and Kylian Mbappé and Juan Bernat at the Parc des Princes this week for Women’s Champions League matches, it became clear and obvious that the women’s game will sell if marketed correctly.
Between the 2019 Women’s World Cup in France and the run-up to the 2022 European Championships in England, something significant has happened on the ground.
That World Cup was broadcast all across the globe, bringing women’s football into the homes of football fans. People tuned in because it was available to watch. Getting into taxis in Dublin was particularly enjoyable at the time as drivers enthusiastically discussed and analysed the teams. It was so refreshing but, more importantly, it connected people to it.
After such momentous cove …
- April 1, 2022
