FAI’s development of women’s game still some way short of the rhetoric

For Sweden, the winner takes it all. Such is the uber-confidence of these Olympic silver medallists that the small print on their new Adidas jersey provides details on how to beat them.
Self-branded as “one of the world’s most open and transparent countries” the Swedes appear to have plonked themselves beside the New Zealand All Blacks’ tone deaf approach to International Women’s Day.
The marketing campaign, while risky, looks light years beyond the FAI’s promised direction for the women’s game. Nor should it slow Peter Gerhardsson’s side from securing automatic qualification for next y …

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