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While Ford’s domestic sales stalled in 2022 – partly due to the electronic chip shortage which hampered the entire sector – its EV sales doubled to make it the US’s second-largest EV automaker behind Tesla.
New models include the all-electric Mustang Mach-E and even an electric version of its iconic F-150 pickup truck, the F-150 Lightning.
Ford was looking for ways to increase its reach around the globe and Formula 1’s recent surge inevitably made it an attractive proposition.
As Ford CEO Jim Farley said at the Red Bull livery launch on Friday: “Around the world, we have almost 200,000 employees. And we are really excited to engage a whole new generation of customers with our electric vehicles.”
The Blue Oval had been evaluating F1 for some time, but the category’s current hybrid rules proved a stumbling block for most interested manufact …