Megan Wellens
Digital Sports Journalist @MegWellensX
TikTok is the title sponsor of the Women’s Six Nations from 2022-2025; they believe they can help bring a growing sport to a “growing audience”. Tournament comes to a climax as England take on France in a title decider at Twickenham in front of a record crowd on Saturday April 29
Last Updated: 28/04/23 8:49am
TikTok is using its global platform to help the Women’s Six Nations reach fresh audiences in 2023
As record crowds prepare to descend on Twickenham when England take on France in the Women’s Six Nations 2023 decider, the impact it will have for the future of the sport cannot be overlooked.
With every growing sport, there is a target to drive new audiences and the interest in this year’s tournament culminates this weekend with a record crowd at Twickenham for England’s decider against France, 53,000 tickets and counting have been sold for the clash.
The highest crowd prior to Saturday’s match was 42,759 at Eden Park for the Rugby World Cup final last year between New Zealand and England, and in what will be the Red Roses’ first standalone fixture at the home of rugby, content creators, collaborators, and future and former stars will all be on hand to capture a landmark moment for the sport.
The Rugby Football Union, O2, and the Women’s Sport Trust teamed up earlier this year to help “close rugby’s gender awareness gap” with three clear aims:
Close the awareness gap betwee …