YouTube sensation KSI certainly knows how to steer a personal brand, but what about an expensive motor?
It turns out that the internet behemoth has an extension collection of luxury cars to rival that of a top athlete.
KSI’s cluster of cars is estimated to be worth somewhere in the region of £400,000.
The jewel in his crown is a custom-made £280,000 Lamborghini Aventador, coated in purple and orange paint, which he bought in 2014.
He also owns a £65,000 Porsche 718 Boxster and has previously shown off a Porsche Cayenne, worth in the region of £60,000, in a series of Snapchat stories.
KSI’s car collection is reported to be worth around £400,000, enough to rival a Premier League footballer
His prized asset is a £280,000 Lamborghini Aventador, which he purchased back in 2014
The Aventador was wrapped in purple and orange by celebrity customiser Yiannimize.
For the Boxster, which has a top speed of 171 miles per hour, he has a personalised numberplate: ‘K51 FLY’.
KSI has never been shy to show off his success and what he’s done with it – he’s become famous for his £388,000 diamond-encrusted necklace, which was modelled on the Dragon Ball Z character ‘Beerus’.
He is reported to be worth around £21.5m after venturing into just about every business and sector possible.
From his YouTube success to a rap career to boxing, a property portfolio and starting an energy drink firm called Prime, he has left no stone unturned.
His Misfits Boxing brand, which he founded in 2022, has progressed to the stage where Wayne Rooney is even considering stepping in to the ring with them.
The first Misfits event fight night at the O2 Arena garnered 33-million views on DAZN, a top-five all-time boxing event on the streaming service. Now its events are streamed to more than 200 countries around the world.
According to The Sunday Times, the Brit earns £199,500 ($250,000) per video that he releases on his main channel.
Olatunji made his boxing debut in February 2018 when he fought fellow YouTube star Joe Weller in an amateur bout. In August of that year, he then fought Logan Paul – with the fight ending in a majority draw.
He would then rematch Paul in what was his professional debut in November 2019. The bout was promoted by Eddie Hearn – with KSI going on to win via split decision. According to Forbes, the Brit pocketed £718,000 ($900,000) from the fight.
He also has a Porsche 718 Boxster, which is worth in the region of £65,000 and can reach speeds of 171mph
KSI also owns a Porsche Cayenne, worth around £60,000, which is one of the manufacturer’s luxury SUVs
After three years away from boxing, KSI would return to the exhibition scene, when he defeated both Swarmz and Luis Alcaraz Pineda on the same night. It was estimated that he took home around £1m from the two bouts.
KSI will appear on the Jonathan Ross show on Saturday night at 9.50pm on ITV.
He will be joined on the orange sofa by comedian Jack Whitehall, actress and writer Cush Jumbo, and popstar Paloma Faith.